Marketing Where Quantitative & Creative Intersect
The Saltzman Company identifies and solves marketing challenges.
The Bottom Line:
We are singularly focused on making our clients more profitable.
Our work falls in four buckets.
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Creative Marketing
Copywriting
Graphic Design
Video Production
Web Design
Print Advertising & Direct Mail
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Quantitative Marketing
Marketing Mix Assessment
Customer Segmentation
Opportunity Evaluation
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Marketing Strategy
Brand Development
Annual Marketing Plans
Omnichannel Marketing Campaigns
Pricing Strategy
Digital Marketing
Political Campaigns
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Fractional CMO
This is for companies that can benefit from high-level marketing vision, direction, and guidance, but that can’t afford a full time Chief Marketing Officer. Fractional CMOs lead marketing operations, develop teams, and oversee performance metrics, but on a part-time basis — saving the company money.
The Saltzman Company guiding principle.
Our goals start and end with bringing in more business for our clients.
Most people considering a marketing agency usually need at least one of three things:
Grow existing business
Open new revenue streams
Prevent losing business
These goals frame our processes, our key performance indicators, and how we execute campaigns on your behalf.
Our Philosophy
WARNING: This is pretty geeky.
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Marketing is a Psychological Journey
We’re big fans of behavioral economics and think you should be too. We frame our marketing strategies around a psychological process most people take when deciding to interact with brands.
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Marketing's 5 C's and 4 P's
For nearly every business growth challenge, the cause of and solution to nearly every obstacle revolves around the 5 C’s and 4 P’s of marketing.
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The 4 P's of Marketing is a Hierarchy
The 4 P’s of Marketing — Product, Price, Place, Promotion — is also called your “Marketing Mix”. We believe it’s a hierarchy, and that contextualizes a lot of what we do.
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