All Marketing Challenges Revolve Around 5 C’s and 4 P’s

When embarking on new marketing strategies and campaigns, the first step we all need to take is establish what we want to gain. What does success look like? What do we want to achieve that our existing marketing hasn’t?

The second step is to determine what has prevented that success? In nearly every scenario, you’ll find the causes of — and solutions to — these obstacles can be attributed to at least one of the 5 C’s and/or the 4 P’s of marketing.

The 5 C’s:

• Customers — who you want to sell to

• Company — how your organization is structured

• Competitors — who (or what) is trying to take your customers from you

• Collaborators — who are your force multipliers

• Context — what external factors affect you, your customers, competitors, and collaborators

The 4 P’s:

• Product — what you want to market

• Price — how much to charge for your product

• Place — where your product will be marketed (places can be physical or digital)

• Promotion — how you inform your customers about your product

At The Saltzman Company, we use the 5 C’s and 4P’s to identify where bottlenecks and challenges exist, as well as how to overcome them. Our goal is our clients’ success, the way they define it.