About The Saltzman Company
The Saltzman Company a full-service agency. If there is any on thing we hope you take away from this section, it’s that we are singularly focused on making our clients more money.
So, how do we approach making our clients more money? We start with why — understanding pain points we are best positioned to solve, what is causing obstacles to manifest, and how proposed solutions fit within our clients’ organizations. We believe in validating our creative strategies with data, statistical analysis, and behavioral psychology. Most importantly, we create and deliver content geared toward how your audience consumes information.
While our technical expertise centers on marketing, we build business strategies that help our clients grow faster and more efficiently. We use a combination of creative and quantitative techniques to do this. In short, The Saltzman Company identifies and solves marketing challenges.
Our focus is B2C and B2B2C, but we work with all companies where we can add value. The reason for concentrating on those two verticals is our emphasis on the customer purchase journey. We believe that integrating principles of behavioral economics (an area of study that merges economics with psychology) is vital for better, more successful marketing.
Our mission is:
The Saltzman Company’s mission is to be a trusted resource by our clients. We leverage quantitative and creative marketing approaches to help our clients generate top-line growth. We understand marketing is both an investment for companies, as well as a way to generate revenue. Our goal is to align our marketing strategies with our clients’ broader business strategies and organizational structures.
Our vision is:
The Saltzman Company aspires to become universally recognized as a valuable partner for the businesses we work with. When we get involved, profitability and success follow.
Our values are:
Empathy — We try to look at our clients and their target customers through the lens of their values, attitudes, and worldviews.
Validity — Whenever possible, we don’t guess. Our goal is to base our strategies on more than hunches and gut feelings. Our clients deserve more than a roll of the dice.
Transparency — We show our work. If you want to see how the sausage is made, we’ll give you a tour of the kitchen. And we will never make a recommendation without an explanation why it’s necessary.
About Aaron Saltzman
Aaron Saltzman is an endlessly curious omni-channel marketing strategist. He specializes in innovating strategies for brands to build meaningful, lasting relationships with their target customers.
Aaron launched The Saltzman company after 15 years as a client to agencies and consultants. He centered his career on looking at marketing needs from unconventional angles and shaking things up. Where that kind of risk-taking didn’t succeed, he learned. Where it succeeded, Saltzman saw massive returns. In his role at The Saltzman Company, Aaron quarterbacks a network of extremely talented creatives and channel specialists, managing vision, strategic direction, and measurement.
Some of Saltzman’s successes include restructuring a marketing team to produce over 1,800% ROI and increasing revenue growth by 2.5x. He also organized Temecula Wine Country’s first-ever 4th of July drone light show. At the beginning of his career, Aaron worked as a staffer on political campaigns and non-profits. Saltzman was also a founder of the revolutionary location-based social e-commerce start-up, Slingr, leading the company’s marketing and business development.
Aaron earned an MBA from the University of California, Riverside, and received a bachelor’s degree in international relations from the University of California, Davis. He currently lives in Southern California with his amazing wife and two wonderful children.
