Marketing is a Psychological Journey

Written By Aaron Saltzman

Behavioral economics believes consumers follow a psychological purchase journey. Broadly speaking, people follow a six-step pathway from the moment they are first introduced to a brand through when they choose to transact. These six steps are:

  1. Need Recognition or Problem Recognition

  2. Information Search

  3. Alternative Evaluation

  4. Pre-Purchase Experience

  5. Purchase Experience

  6. Post-Purchase Experience

The Saltzman Company uses this framework to approach all of its strategies. Why? Because even the most seemingly mundane B2B transactions are still conducted between people. And all people follow a version of this purchase journey. Even when working on projects with limited scopes, we prefer to understand where it fits within the consumer purchase journey. The goal is to ensure that we align with our clients’ marketing and sales funnels, and that your investment with The Saltzman Company results in revenue.

Aaron Saltzman
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